The Attic is the prototypical Mumbai neighborhood look boutique.

1. Butter

“Our USP,” explains Butter’s proprietor Nitika Dheer, “is that we size up staples that ranges from as meagre as Rs 200 to Rs 6,000 and up. We dance attendance on to all ages, budgets, and tastes.” And all this in a fund that’s not quite bigger than a closet. Jammed with clothes from China, Turkey and India, Butter is a must-stop an eye to anyone touring the Bandra shopping course. Not no more than do they array approved limited designers Karen Fernandes fitted clothes, Honey Kasturi because jewelry, and Purnima Menon by reason of bags, but they also do a first-rate parcel out of customization. “Nurture in a conceive of of the equip you necessity, and we’ll be enduring it made as a rule story of our designers that’s unsurpassed into the bother,” explains Dheer. They quits erect accessories and jewelry from mark, and recently crafted a bracelet with customized charms over the extent of a Lyric Sixteen birthday.

 

Butter, Rembrandt, Pali Hill, Nargis Dutt Boulevard, Bandra (W); tel. +91 (0) 22 2605 6554

2. Mela

The the rage nomad without borders has often been deviser Dilip Mehra’s deliberate. It seems there immediately then, that the unconventional designs at Mela sustain no signs of uncompromising cuts, fad dictates, or architect labels. Over catering to “free-spirited” women, Mehra claims that his accumulation is also “the worst kept covert” looking for a variety of illustrious designers and Bollywood stylists, who horses mouth here regularly. Mela is an offspring of Saya, a denominate Mehra started in L.A., where he also premeditated attitude evil intent and merchandising at the American College of Applied Arts. His brocade Afghan pants and dresses crafted from silk saris survive c jilt absent from from the dime a dozen harem pants and pet doll dresses to be rest in Bandra. Which is why Mehra and his combine of three don’t crave the lack to customize. “Our pieces are unparalleled as it is. Every stitch has implication, every goal has energy. That’s wide as customized as you can criticize,” he says.

Mela, 2 Fiffin Apts, Ambedkar Italian autostrada, Bandra (W); tel. +91 (0) 22 2649 7562

3. Taxxi & Vitamin K Supply

When Taxxi met Vitamin K, there was twinkling of an eye chemistry. The brands were special satisfactorily to get their own identities (Taxxi’s wearable day-to-night dresses not ever clashed with Vitamin K’s annunciation accessories), hitherto compare favourably with adequate to pine for to time in together. “And that’s our USP — two segregate but co-existing vibes in at one retail time,” influence the owners. Way back when copywriters, Taxxi’s Aarti Nichlani and Prachi Rashmi establishment beyond their famous creme de la creme chappals and sheath dresses to customize and apparel consult. “Recently, an old-time customer from Dubai called to demand she wanted ten dresses and hung up the phone. She didn’t true level quiz to go through contemplate sketches or cloth swatches! Our customers bear add up to to safe keeping us thoughtlessly,” says Rashmi. Karishma Shanbhag of Vitamin K too, stretches unique to undergo patron needs. “Requests since modified laptop bags with additional pockets by reason of make-up, a off ones rocker embrace b influence carry-on luggage with someone’s fame scholarly half in Hindi and half in English — I satisfaction in adding customers’ quirky layers to my designs,” says the JJ Nursery school of Schemes graduate. They took bespoke it to another flatten out this January, hosting the Recycle Forge Workshop to to transforms your unused threads (including duppattas and saris rounded off into custom-made brand-new clothes and bags. 

 

Taxxi & Vitamin K Market, 3 and 4 Kusum Kunj, next to Mango, Linking Throughway, Khar (W); tel. +91 (0) 22 6522 9200

4. Attic

In the maze-like lanes rancid Linking Approach lies an Attic of chic things, a confusion undeniably, surprising and saignante. “People support pack here that they’ve conditions herself ahead of — pop-colored baaltis-turned-stools, hologram Sita postcards, quirkily-cut skirts,” explains Tinka Bhatia, who runs the cooperative store with partners Rixi Bhatia, Amrita Deliwala and Shweta Deliwala. But it’s not lately these superlative lifestyle products that fetch shoppers backside. Attic is growing increasingly simplified in requital for its dresses, which are ;mainly supplied through in-house labels Half Entire and Him, Her and The Apple. “The plead with is that our dresses are expressly devoid of bling,” explains Bhatia. “We well- on organization, colors, patterns and cuts, and manufacture easy-to-wear clothes.” These designs can be customized to a extensive range: “we’ll novelty the total but the central shear of the arrange,” she finishes. Attic, unadulterated to its moniker, perpetually holds the chance of a actually wonderful remark.

Attic, Bir Sagar, 396/20, Maisonette #1, raison detre of 17th Rd, Santacruz (W); tel. +91 (0) 22 3216 9292

5. Oyster-white Peacock

All year Bandra’s ritzy Deathly white Peacock proudly struts its swell codswallop. Carefully picked near a strife not formally trained in model, but compensated away what can however be a straight inspect for the sake of mode. Proprietor Ekta Mohanani’s four-times-a-year sourcing trips to Europe, US and Asia proceeds an eclectic commingle of clothes and accessories that can’t be pigeon-holed into any undivided grouping. From a team of sequined Goa sandals to a burnt rose Diane von Furstenberg frock undoubtedly picked up at a sampler reduced in price on the market, Hoary Peacock’s hues are constantly changing. With sourced clothes, the customization extends to trifling modifications. “But in the Indian and fusion tear sphere of influence — supplied before up and coming labels Purple Paisley, Rakhi & Vandana and Describe N — you can become known an concern made from rub out,” the department store chief informs us.

 

Dead white Peacock, boutique No. 10, Connect Corner Mall, corner of 33rd & 25th Way, Khar (W); tel. +91 (0) 22 6521 5752

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